Boston, MA -- (SBWIRE) -- 08/10/2012 -- Sales of men's grooming are very much driven by high demand from men in the age group 17-34 years, often referred to as "generation Y". The propensity to spend money on pampering products has risen among many German men in this age group, distinguishing it from the previous generation that had mostly ignored pampering and the grooming culture. The new pampering consumption climate has been fuelled in part by greater investment in advertising, for example in the leading men's magazines. It is...
Euromonitor International's Men's Grooming in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Men's Grooming market;
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- Use five-year forecasts to assess how the market is predicted to develop.
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