New Market Study Published: Men's Grooming in Germany
Sales of men's grooming are very much driven by high demand from men in the age group 17-34 years, often referred to as "generation Y". The propensity to spend money on pampering products has risen among many German men in this age group, distinguishing it from the previous generation that had mostly ignored pampering and the grooming culture. The new pampering consumption climate has been fuelled in part by greater investment in advertising, for example in the leading men's magazines....
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