Boston, MA -- (SBWIRE) -- 07/03/2014 -- During 2012, the category faced the economic downturn, and responded with store and brand rationalisation, closing down non-performing stores or changing brands, as in the case of Upim, or catering to specific customer groups, as in the case of Oviesse and OVS Industry, catering to the fast fashion consumer, or the strengthening of the offer in a specific category, as in the case of Coin, which is building critical mass in the children's category with OVS Kids, Blu Kids and Iana, the children's apparel chain that was acquired in 2011 from Unitessile.

Competitive Landscape

In terms of sales, the leading brand is Agora Group's Regina/Sogegross. Sales are good despite the economic crisis, and the key reason for success is a decrease in margins so as to meet customers' needs for lower prices. By focusing on loyalty, customers will keep on coming back once the recession is over.

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Industry Prospects

Sales in the mixed retailers category are not expected to improve in the short term. The current economic crisis went so deep into consumers' wallets that it will take time before they go back to pre-crisis spending. However, department stores have an opportunity in the development of concessions inside the outlets, which can become a destination for permanent or temporary stores for brands to showcase their products in a wide number of locations, avoiding the need to invest in building new stores themselves.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How big is the Mixed Retailers channel in Italy?
- Who are the leading retailers in Italy?
- How are mixed retailers competing against the growth of grocery retailers?
- Are consumers switching towards value retailers or moving upmarket?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Department Stores , Mass Merchandisers, Variety Stores, Warehouse Clubs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Retailing research reports at Fast Market Research

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