New Market Study Published: Mixed Retailers in Italy
During 2012, the category faced the economic downturn, and responded with store and brand rationalisation, closing down non-performing stores or changing brands, as in the case of Upim, or catering to specific customer groups, as in the case of Oviesse and OVS Industry, catering to the fast fashion consumer, or the strengthening of the offer in a specific category, as in the case of Coin, which is building critical mass in the children's category with OVS Kids, Blu Kids and...
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