Boston, MA -- (SBWIRE) -- 08/29/2012 -- Sales of sports and energy drinks continued their weak performance in 2011. Although these beverages are popular among mainly young consumers, the weak economic situation and the high unit prices of sports and energy drinks compared with other more traditional non-alcoholic beverages, such as juices, continued to be the main reasons for this situation. Young adults and teenage consumers predominate in this category and older Portuguese consumers tend to be quite conservative in terms of trying...

Euromonitor International's Sports and Energy Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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