New Market Study Published: Sports and Energy Drinks in Portugal
Sales of sports and energy drinks continued their weak performance in 2011. Although these beverages are popular among mainly young consumers, the weak economic situation and the high unit prices of sports and energy drinks compared with other more traditional non-alcoholic beverages, such as juices, continued to be the main reasons for this situation. Young adults and teenage consumers predominate in this category and older Portuguese consumers tend to be quite conservative in terms of trying...
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