Boston, MA -- (SBWIRE) -- 03/24/2014 -- Wendy's worked to improve its global performance on two fronts in 2012, making over its US brand positioning to better compete with fast casual concepts and broadening its international presence as an investment in long-term growth. While there were some early missteps, the brand has also gained significant momentum with the launch of its Pretzel Bacon Cheeseburger, and is looking to continue this with exciting new limited-time menu items moving forward.
Euromonitor International's Wendy's Co, The in Consumer Foodservice (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
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Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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