New Market Study Published: Wendy's Co, the in Consumer Foodservice (World)
Wendy's worked to improve its global performance on two fronts in 2012, making over its US brand positioning to better compete with fast casual concepts and broadening its international presence as an investment in long-term growth. While there were some early missteps, the brand has also gained significant momentum with the launch of its Pretzel Bacon Cheeseburger, and is looking to continue this with exciting new limited-time menu items moving forward.
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