Boston, MA -- (SBWIRE) -- 10/01/2013 -- In 2012, the category saw robust growth as an increase in the number of women in urban areas involved in higher-income employment (such as in banking and real estate) led to an increase in purchasing power and the ability to purchase products traditionally not considered essential in Nigeria, where normally women use less task-specific products for sanitary protection. There is also an increased awareness of products in the category due to marketing activities by leading companies, such as PZ...

Euromonitor International's Sanitary Protection in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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