New Market Study, "Sanitary Protection in Nigeria", Has Been Published
In 2012, the category saw robust growth as an increase in the number of women in urban areas involved in higher-income employment (such as in banking and real estate) led to an increase in purchasing power and the ability to purchase products traditionally not considered essential in Nigeria, where normally women use less task-specific products for sanitary protection. There is also an increased awareness of products in the category due to marketing activities by leading companies, such as PZ...
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