Boston, MA -- (SBWIRE) -- 11/05/2014 -- Womenswear was hit hard by Egypt's instability at the end of the review period. A worsening security situation and rising crime in the country deterred many consumers from spending their leisure time shopping. The imposition of a curfew from 1900hrs also restricted consumers' ability to shop, preventing shopping on Friday evenings, traditionally a peak shopping time. Due to economic uncertainty and the rising cost of living, many consumers furthermore sought to save rather than spend at the end of the review period and were thus unwilling to buy womenswear.

Competitive Landscape

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Womenswear remained heavily fragmented at the end of the review period, with "others" accounting for over 85% value share. There are thousands of small producers in this area, partly due to Egypt's strength in cotton production. Many offer unbranded economy products, with "others" being particularly strong in traditional "other" women's outerwear and economy women's jeans. Within economy women's jeans, "others" notably accounted for almost 96% value share in 2013.

Industry Prospects

The performance of womenswear in the forecast period remains uncertain, with much depending on the government's success in returning Egypt to political and economic stability. The government reduced fuel subsidies in 2014 at the start of the forecast period, with this likely to put further pressure on household incomes. This is likely to constrain sales growth for womenswear at the start of the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Egypt market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Womenswear in Egypt?
- What are the major brands in Egypt?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women?s clothing vs men?s clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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