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New Report Available: Fortified/Functional Beverages in India

Recently published research from Euromonitor International, "Fortified/Functional Beverages in India", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 10/25/2013 -- The fortified/functional beverages in India typically focus on energy, nutrient balance, hydration and nourishment. Within the broad category, plant-based and malt-based brands like Horlicks, Boost, Cadbury Bournvita and Maltova continue to grow on the basis of their platform as health supplements to milk, whilst energy and sports drinks drive consumption on platforms of lifestyle, energy boosting or recovery after sports activities.

Euromonitor International's Fortified/Functional Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Fortified/Functional Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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