New Report Available: Fortified/Functional Beverages in India
The fortified/functional beverages in India typically focus on energy, nutrient balance, hydration and nourishment. Within the broad category, plant-based and malt-based brands like Horlicks, Boost, Cadbury Bournvita and Maltova continue to grow on the basis of their platform as health supplements to milk, whilst energy and sports drinks drive consumption on platforms of lifestyle, energy boosting or recovery after sports activities.
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