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New Report Available: Fruit/Vegetable Juice in Italy

Recently published research from Euromonitor International, "Fruit/Vegetable Juice in Italy", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 09/06/2013 -- The economic downturn was a great obstacle to growth of fruit/vegetable juice, with sales declining by 4% in total volume terms in 2012. Whereas in previous year's volume growth had been positive, the category could not weather the storm, as consumers decided to cut out non-essential and relatively high priced groceries, such as fruit/vegetable juice. Although fruit/vegetable juice was supported by new launches to a great extent in both 2011 and 2012, this was not sufficient to ensure positive...

Euromonitor International's Fruit/Vegetable Juice in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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