New Report Available: Fruit/Vegetable Juice in Italy
The economic downturn was a great obstacle to growth of fruit/vegetable juice, with sales declining by 4% in total volume terms in 2012. Whereas in previous year's volume growth had been positive, the category could not weather the storm, as consumers decided to cut out non-essential and relatively high priced groceries, such as fruit/vegetable juice. Although fruit/vegetable juice was supported by new launches to a great extent in both 2011 and 2012, this was not sufficient to ensure positive...
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