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New Report Available: Small Cooking Appliances in France

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 02/04/2015 -- In contrast to previous years, 2014 was marked by low innovation efforts from manufacturers of small cooking appliances; very few ground-breaking small cooking appliances were launched. Players may have considered the French market as having lower potential for value creation, as households, entangled in sluggish socioeconomic conditions, were likely to react less enthusiastically to innovative product launches. On the other hand, demand for some of the most dynamic products in the category pod coffee machines and light fryers was either approaching saturation or declining. The relatively high rate of penetration amongst French households and the prevailing low consumer confidence index were other factors impeding growth.

Competitive Landscape

Despite having lost some ground over 2013-2014, Groupe SEB remained the leading company in small cooking appliances in 2014, capturing a 29% share of volume sales. From a general perspective, some smaller fragmented emerging brands ? notably Russell Hobbs, Lagrange, Severin, Krampouz, Tristar, Domotic and Clatronic ? were able to grow by leveraging a better design/price positioning for some of their product lines. Amongst the top five category leaders, only BSH France managed to increase its overall volume sales, thanks to strong discounts offered for Bosch-Tassimo hard pod coffee machines.

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Industry Prospects

Over the next five years small cooking appliances is likely to maintain a negative outlook, with a negligible negative CAGR. Coffee machines ? which generated the biggest share of volume sales in 2014, with a 49% share of overall sales ? has exceeded a penetration rate of 100%, and pod coffee machines is still likely to grow by a volume CAGR of 1% over the next five years. Volume sales of diverse other small cooking appliances are only expected to see renewed positive volume growth from 2018, and conditional on the earlier 2015-2016 economic recovery of the French economy. The positive performances of some of the smaller categories (mini ovens, electric grills, toasters and light fryers) are unlikely to offset the declines in other categories.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in France market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Small Cooking Appliances in France?
- What are the major brands in France?
- What is the percentage share for hard and soft coffee pod machines?
- Are freestanding hobs driving growth in France?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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