Boston, MA -- (SBWIRE) -- 06/24/2013 -- Surface care saw a marginal positive current value growth in 2012. The sluggish performance of surface care over the review period was due to the general lack of enthusiasm about cleaning that consumers showed towards most home care products, which was driven by budgetary constraints amongst consumers choosing to trade down or opting for more convenient alternatives such as home care wipes and floor cleaning systems. Nevertheless, the hygienic trend after the H1N1 flu in 2009 remained very...

Euromonitor International's Surface Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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