New Report Available: Surface Care in Japan
Surface care saw a marginal positive current value growth in 2012. The sluggish performance of surface care over the review period was due to the general lack of enthusiasm about cleaning that consumers showed towards most home care products, which was driven by budgetary constraints amongst consumers choosing to trade down or opting for more convenient alternatives such as home care wipes and floor cleaning systems. Nevertheless, the hygienic trend after the H1N1 flu in 2009 remained very...
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