Boston, MA -- (SBWIRE) -- 10/21/2013 -- In 2012, economic conditions softened due to the Eurozone crisis. However, alcoholic drinks registered similar total volume sales growth, compared to 2011, with consumers unfazed by the economic situation. Alcoholic drinks continued to be consumed as a reward by consumers after a hard day at work. Consumers also continued to trade-up to premium alcoholic drinks as their tastes became more sophisticated.

Euromonitor International's Alcoholic Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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