Now Available: Alcoholic Drinks in Hong Kong, China
In 2012, economic conditions softened due to the Eurozone crisis. However, alcoholic drinks registered similar total volume sales growth, compared to 2011, with consumers unfazed by the economic situation. Alcoholic drinks continued to be consumed as a reward by consumers after a hard day at work. Consumers also continued to trade-up to premium alcoholic drinks as their tastes became more sophisticated.
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