Boston, MA -- (SBWIRE) -- 10/15/2014 -- Deodorants recorded a slower current value growth in 2013 than 2012 in view of the increased penetration amongst consumers. With consumers placing more importance on their grooming regime including smelling nice for work, some consumers were also trading up to fragrances for a stronger effect in masking any body odour. This thus constrained the current value growth of deodorants in 2013.

Competitive Landscape

Unilever Hong Kong Ltd registered the strongest increase in value share to reach 28% in 2013, thus strengthening its leadership in deodorants. The player managed to gain value share for its three brands, Rexona, Dove and Lynx, in 2013, with Lynx increasing the most in value share within deodorant sprays.

Industry Prospects

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Consumers' rising disposable incomes and image consciousness will drive their willingness to trade up to fragrances that are deemed to be stronger in scent and can offer a longer-lasting effect than deodorants. This in turn will constrain the overall growth potential of deodorants in the forecast period. Nonetheless, there will be still demand for deodorant among lower income consumers. Therefore, deodorants is projected to record growth in constant value sales at a CAGR of 1%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Deodorants in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- Which deodorant formats are seeing most dynamic growth?
- What are the key trends in product development?

Reasons to Get this Report:

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