Now Available: Deodorants in Hong Kong, China
Deodorants recorded a slower current value growth in 2013 than 2012 in view of the increased penetration amongst consumers. With consumers placing more importance on their grooming regime including smelling nice for work, some consumers were also trading up to fragrances for a stronger effect in masking any body odour. This thus constrained the current value growth of deodorants in 2013.
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