New Beverages research report from Euromonitor International is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 09/20/2013 -- RTD coffee faced serious competition from cafes offering takeaway coffee at low prices towards the end of the review period, with this being a key factor behind steep sales decline in 2012. Aggressive promotions were used by fast food operators such as Everest or Gregory's Microgevmata to support coffee sales. This resulted in both companies offering takeaway coffee at EUR1 at the end of the review period. Price is thus no longer a reason to opt for RTD coffee. In addition, there is wide...
Euromonitor International's RTD Coffee in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Browse all Beverages research reports at Fast Market Research
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