Now Available: RTD Coffee in Greece
RTD coffee faced serious competition from cafes offering takeaway coffee at low prices towards the end of the review period, with this being a key factor behind steep sales decline in 2012. Aggressive promotions were used by fast food operators such as Everest or Gregory's Microgevmata to support coffee sales. This resulted in both companies offering takeaway coffee at EUR1 at the end of the review period. Price is thus no longer a reason to opt for RTD coffee. In...
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