Boston, MA -- (SBWIRE) -- 10/28/2014 -- Stabilisation of Belarus economy continued in 2013, with all categories of oral care registering positive growth in both volume and value. Demand for the essential products of toothpaste and manual toothbrushes remains stable; hence manufacturers try to boost value sales by launching advanced products that offer new ingredients or new benefits. However, price consciousness still affects the Belarusian market, which keeps consumers interested in less expensive brands and products on offer.

Competitive Landscape

Colgate-Palmolive Co led sales in 2013, with a 25% current value share. The company?s position and successful performance are based on its wide portfolio of mass products in toothpaste, toothbrushes, dental floss and mouthwashes/dental rinses, all offered under its leading umbrella brand Colgate. The second and the third ranked companies were The Procter & Gamble Co and Modum-Nasha Kosmetika, with value shares of 14% and a 6%, respectively.

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Industry Prospects

Value sales of oral care are expected to increase at a CAGR of 2% (at constant 2013 prices) over the forecast period. Belarusian consumers are expected to pay more attention to their personal appearance, which includes oral hygiene. Demand will grow for more sophisticated products, with a growing number of consumers choosing products with value-added features, multifunctional products or that are recommended by their dentists. The growth will be supported by mass media coverage, combined with widespread advertising and promotional campaigns, emphasising the benefits of oral hygiene.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Belarus market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Belarus?
- What are the major brands in Belarus?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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