Oral Care in Belarus - New Market Study Published
Stabilisation of Belarus economy continued in 2013, with all categories of oral care registering positive growth in both volume and value. Demand for the essential products of toothpaste and manual toothbrushes remains stable; hence manufacturers try to boost value sales by launching advanced products that offer new ingredients or new benefits. However, price consciousness still affects the Belarusian market, which keeps consumers interested in less expensive brands and products on offer.
View full press release