New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 10/25/2013 -- Oriflame, a Swedish producer and retailer of BPC and consumer health products, suffered from overexposure to weakening consumer demand in its key Eastern Europe markets, as well as an inability to add value to its portfolio. It is addressing these factors by pushing into new markets, notably buying a manufacturing site in India in 2013, as well as new product development using a mixture of celebrity endorsement and technology to add value. However, its lack of scale makes it less competitive.
Euromonitor International's Oriflame Cosmetics SA in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
View Full Report Details and Table of Contents
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Browse all Consumer Goods research reports at Fast Market Research
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