Oriflame Cosmetics SA in Beauty and Personal Care (World) - New Report Available
Oriflame, a Swedish producer and retailer of BPC and consumer health products, suffered from overexposure to weakening consumer demand in its key Eastern Europe markets, as well as an inability to add value to its portfolio. It is addressing these factors by pushing into new markets, notably buying a manufacturing site in India in 2013, as well as new product development using a mixture of celebrity endorsement and technology to add value. However, its lack of scale makes it less...
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