Boston, MA -- (SBWIRE) -- 06/05/2014 -- Unlike coffee, which saw a flurry of new launches during 2013, tea saw lack of new product development across the year. Tea itself is considered mature, as tea drinking is well entrenched in Indonesia. Tea has historically been a very popular drink in Indonesia and the popularity of tea extends across the entire country. Unlike coffee, which is usually avoided by older-generation consumers suffering from hypertension, tea is consumed by a wider range of consumers including young children as well.

Competitive Landscape

Gunung Slamat PT continued to lead tea in Indonesia in 2013. In hot drinks tea, the company markets an extensive portfolio of brands, with the most prominent ones including Cap Botol Biru, Cap Botol Hijau, Teh Poci and Sosro. The majority of products offered under these brands consist of loose tea, although in recent years there has been a gradual shift towards the development of tea bags and the company has launched tea bag variants in several of its products. Many of the company's products are only available in tea bags, including Teh Celup Sosro and Sosro Heritage. Each of these products contains a unique mixture of jasmine, black tea and green tea.

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Industry Prospects

The trend of drinking tea that is already deeply rooted amongst Indonesians is not expected to be shaken easily in the forecast period. Promotions from tea companies as well as coverage of the health benefits of drinking tea in the mass media are expected to play important parts in maintaining positive volume growth of tea annually in the forecast years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Indonesia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

- What is the market size of Tea in Indonesia?
- What are the major brands in Indonesia?
- Is loose leaf tea available in Indonesia?
- Is there a shift from unpackaged to packaged tea in Indonesia?

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