Other Hot Drinks in Indonesia - New Market Study Published
Unlike coffee, which saw a flurry of new launches during 2013, tea saw lack of new product development across the year. Tea itself is considered mature, as tea drinking is well entrenched in Indonesia. Tea has historically been a very popular drink in Indonesia and the popularity of tea extends across the entire country. Unlike coffee, which is usually avoided by older-generation consumers suffering from hypertension, tea is consumed by a wider range of consumers including young children as well.
View full press release