Players Bank on Aggressive Marketing Strategies to Tap Rural Market

Top sellers (Nike and Adidas) are moving into lower-tier cities in order to be more competitive. For instance, Nike Inc is launching a range of low-priced products across the country.


Noida, UP -- (SBWIRE) -- 07/14/2014 -- European and American Athletic footwear brands are increasing their efforts in the expansion into second and third tier cities in China by introducing products with price levels suitable for such markets thereby resulting in direct competition with local athletic footwear brands and diversifying consumer demand. The race is on to sign up athletes, to associate with popular sports and events and to expand distribution networks.

The market in China has certainly evolved into a highly competitive scenario where major players are strategizing to enter into several niche athletic footwear segments to keep their share intact. Several players have acquired few of the niche businesses and few of them have entered into partnerships and consolidations in the emerging markets.

The report, “China Athletic Footwear Market Outlook 2018”, covers analysis of footwear sales in China. The report analyzes the footwear sales by type i.e. athletic and non athletic footwear. It covers the current and future athletic footwear market supported by industry drivers and challenges which are affecting the industry’s growth. The athletic footwear market has been further segmented into end-users (women, men and children), major players (Nike, Adidas, Anta and others) and product categories (running, jogging, cross training, etc.). It includes regulatory environment of the footwear industry covering details of product quality supervision authorities, product-wise import tariff and the relevant norms & regulations. A thorough analysis has been conducted on industry players covering their business overview, sales revenue from footwear segment in China, strength and weaknesses.

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