Boston, MA -- (SBWIRE) -- 11/01/2013 -- Polishes decreased in retail value sales by -1% to reach EUR111 million in 2012. The high number of single person households and the increased usage of convenient wipes and surface care products as a substitute influenced polish sales negatively. In 2012, there was a higher share of consumers who preferred the use of floor, metal, furniture and shoe wipes due to their high convenience. This trend was not only seen in single number households, but also in families households who wanted to spend...

Euromonitor International's Polishes in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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