Polishes in Germany: New Research Report Available at Fast Market Research
Polishes decreased in retail value sales by -1% to reach EUR111 million in 2012. The high number of single person households and the increased usage of convenient wipes and surface care products as a substitute influenced polish sales negatively. In 2012, there was a higher share of consumers who preferred the use of floor, metal, furniture and shoe wipes due to their high convenience. This trend was not only seen in single number households, but also in families households who...
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