Boston, MA -- (SBWIRE) -- 11/01/2013 -- In Venezuela, BFY reduced fat is the largest category within better for you packaged food, holding 61% value share in 2012. Reduced fat dairy has the widest offering of products, including reduced fat UHT and pasteurised milk as well as powder milk. In 2012, sales of reduced fat milk and reduced fat powder milk reached BsF457 million, representing 45% of better for you packaged food value sales. Regardless of the fat content, milk and powder milk products are included in a price-control policy...

Euromonitor International's Better For You Packaged Food in Venezuela report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Better For You Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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