Boston, MA -- (SBWIRE) -- 03/08/2013 -- Chocolate confectionery enjoys considerable consumer interest, as Poles love chocolate. Sales of chocolate confectionery continue to increase even in tough economic times, as chocolate is generally considered an affordable luxury, as well as helping to enhance one's mood. In addition, the available offer includes a vast array of different product types in all price segments, thus making them accessible to consumers from all income groups. Manufacturers are also doing their best to stimulate...

Euromonitor International's Chocolate Confectionery in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Alfajores, Bagged Selflines/Softlines, Boxed Assortments, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Chocolate Confectionery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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