Recent Study: Chocolate Confectionery in Poland
Chocolate confectionery enjoys considerable consumer interest, as Poles love chocolate. Sales of chocolate confectionery continue to increase even in tough economic times, as chocolate is generally considered an affordable luxury, as well as helping to enhance one's mood. In addition, the available offer includes a vast array of different product types in all price segments, thus making them accessible to consumers from all income groups. Manufacturers are also doing their best to stimulate...
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