Boston, MA -- (SBWIRE) -- 09/16/2013 -- The cider/perry category, due to a significant tax increase in August 2010, experienced a drastic turn in fortunes as volume sales declined by 49% over 2011 and 2012. Cider/perry was until then posting dynamic growth targeting mainly the youngest consumer group of teenagers and consumers in their twenties, which, to an increasing extent, has a proportionally higher share of female drinkers and is less inclined towards beer than previous generations. The tax increase, which saw unit prices...

Euromonitor International's Cider/Perry in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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