Recent Study: Cider/Perry in Denmark
The cider/perry category, due to a significant tax increase in August 2010, experienced a drastic turn in fortunes as volume sales declined by 49% over 2011 and 2012. Cider/perry was until then posting dynamic growth targeting mainly the youngest consumer group of teenagers and consumers in their twenties, which, to an increasing extent, has a proportionally higher share of female drinkers and is less inclined towards beer than previous generations. The tax increase, which saw unit prices...
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