Fast Market Research

Recent Study: Cider/Perry in Italy

New Beverages market report from Euromonitor International: "Cider/Perry in Italy"


Boston, MA -- (SBWIRE) -- 10/08/2014 -- Strongbow Gold is the only branded cider present in Italy, and was introduced in the market only in 2011. Since then, Heineken has made an effort to make cider known to Italian consumers in order to let them rediscover this beverage, which was known to them in the past. An example of this was the ?Come si dice sidro in Italia??, (How do you say cider in Italian?) event. This was a cider tasting occasion organised by Heineken to increase consumers? awareness of cider. Apart from Heineken there is craft artisanal production of cider, especially in the north of Italy, even though the level of consumption is insignificant.

Competitive Landscape

Strongbow Gold continued to be the only cider available in the category in 2013. No innovations in terms of new variants or packaging were seen during 2013. As Strongbow?s share accounts for a major part of the category in volume terms, its performance reflects the performance of cider.

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Industry Prospects

Cider is set to see a negative CAGR of 5% during the forecast period in total volume terms. In the short term, volume sales of cider will continue to be affected by the economic crisis. In the long term, as consumer demand is rising for lighter products in alcoholic drinks, cider could still have strong potential in the market, especially amongst the target group of those 18-35 years old and women. The health and wellness trend could help sales of cider in the short and long term, as many consumers are looking for healthy and low-calorie products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cider/Perry in Italy?
- What are the major brands in Italy?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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