Recent Study: Cider/Perry in Italy
Strongbow Gold is the only branded cider present in Italy, and was introduced in the market only in 2011. Since then, Heineken has made an effort to make cider known to Italian consumers in order to let them rediscover this beverage, which was known to them in the past. An example of this was the ?Come si dice sidro in Italia??, (How do you say cider in Italian?) event. This was a cider tasting occasion organised by Heineken to increase...
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