Recently published research from Euromonitor International, "Dermatologicals in Morocco", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 11/03/2014 -- Products in dermatologicals tend to be perceived as unnecessary and luxurious by consumers in Morocco, especially in comparison to other types of products in OTC healthcare, such as those in analgesics or cough, cold and allergy (hay fever) remedies. Therefore, the majority of consumers who purchase products in dermatologicals are middle- or high-income consumers. The majority of low-income consumers consider the price of dermatologicals to be too high and they generally leave initial symptoms of skin problems untreated. In fact, many low-income consumers in Morocco are unaware of the presence of various products in the category, such as those in hair loss treatments, haemorrhoid treatments and emollients/therapeutic moisturisers.
Laboratoires Laprophan was a clear leader of dermatologicals with a value share of more than 18% in 2013. The key reason for Laboratoires Laprophan?s leadership is the high level of brand equity enjoyed by brands such as Primalan in topical allergy remedies/antihistamines, Mycoderm in topical antifungals and Hegor in medicated shampoos, which have a long-standing presence in the market. The wide brand portfolio possessed by the company also allowed it to compete in every segment and price bracket, contributing to the company?s overall performance.
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Over the forecast period, increased consumer willingness to self-medicate will be a key driver for the growth of dermatologicals. This is a result of the raised sophistication of consumers where consumers are more confidently buying OTC dermatological products to self-medicate for minor ailments.
Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Medicated Skin Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Medicated Skin Care in Morocco market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Medicated Skin Care in Morocco?
- What are the major brands in Morocco?
- What are the most popular formats for acne treatments?
Reasons to Get this Report:
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Haemorrhoid Treatments, Hair Loss Treatments, Medicated Shampoos, Nappy (Diaper) Rash Treatments, Paediatric Dermatologicals, Topical Allergy Remedies/Antihistamines, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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