Recent Study: Dermatologicals in Morocco
Products in dermatologicals tend to be perceived as unnecessary and luxurious by consumers in Morocco, especially in comparison to other types of products in OTC healthcare, such as those in analgesics or cough, cold and allergy (hay fever) remedies. Therefore, the majority of consumers who purchase products in dermatologicals are middle- or high-income consumers. The majority of low-income consumers consider the price of dermatologicals to be too high and they generally leave initial symptoms of skin problems untreated. In fact,...
View full press release