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Recent Study: Fast Food in France

Fast Market Research recommends "Fast Food in France" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 10/20/2014 -- The growth potential of fast food in 2013 was characterised by the intensifying competition, both directly and indirectly. On the one hand, players in other channels beefed up their fast food offers in order to satisfy ever-busy consumers avid for quick service. For instance, snacking alternatives from traditional bakeries and retail channels increased significantly, whilst a growing number of traditional full-service restaurants incorporated ?fast-serviced food? alternatives into their menus. About 75% of traditional full-service restaurants in France offered a hamburger item in 2013, generating about 31% of total burger sandwich sales and snatching potential sales away from the conventional burger fast food players. On the other hand, the direct competition from new fast food concepts ? such as bagels, hot dogs, fries, pancakes and kebabs ? positioned at economical prices also slowed down value growth in 2013.

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Competitive Landscape

In 2013 McDonald?s and its franchisees led fast food in France, with a 45% share of value sales in GBO terms. However, this share slightly declined in 2013, benefiting other key fast food rivals ? notably Quick, KFC and Subway ? as well as players in other channels, notably traditional bakeries, retail distributors of snacking items, street stalls/kiosks, food trucks and ?fast-serviced food? alternatives from conventional foodservice outlets. McDonald?s, Quick, KFC, Paul and Subway were the five most popular fast food brands in 2013, together generating a 64% share of overall sales in France. In 2013, the leader suffered from a general switch in favour of alternative gourmet burgers, and from value cannibalisation brought forth by the company?s economising food items, such as the ?Menu Casse Croute? and the ?Petite Faim? (snacking) range.

Industry Prospects

Fast food is expected to increase by a value CAGR of 1% over the next five years at constant 2013 prices, whilst volume sales and outlets are each set to grow by a CAGR of 2%. The main reason behind the slower value growth compared with volume growth is the expected explosion of fast food concepts over the forecast period, which will intensify the competition, which is likely to pull down the value growth potential. Lunch time ? which represents the eating occasion in France which sees the highest rate of visits to fast food outlets ? is continually being reduced, thereby pushing the active population base into quicker food stops. As such, whilst the overall demand for fast food is likely to remain bullish, surging levels of price competition are expected to curb value growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in France market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fast Food in France?
- What are the major brands in France?
- Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
- Do Fast Casual restaurants have a presence in France?
- What are fast food chains doing to attract consumers during non-traditional day-parts?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Chained Fast Food, Fast Food by Casual vs Non-Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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