Recent Study: Fast Food in France
The growth potential of fast food in 2013 was characterised by the intensifying competition, both directly and indirectly. On the one hand, players in other channels beefed up their fast food offers in order to satisfy ever-busy consumers avid for quick service. For instance, snacking alternatives from traditional bakeries and retail channels increased significantly, whilst a growing number of traditional full-service restaurants incorporated ?fast-serviced food? alternatives into their menus. About 75% of traditional full-service restaurants in France offered a hamburger...
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