Boston, MA -- (SBWIRE) -- 08/07/2013 -- From its introduction to the Turkish market in 1990s, microwaves has been a relatively slowly growing category in Turkish consumer appliances market. The incompatibility of the use of microwave with Turkish culinary habits, widespread rumours regarding the harms of microwave technology, lack of space in conventional kitchens and most importantly Turkish consumers' lack of interest and knowledge about the practical uses of microwaves have been detrimental to this category's growth.

Euromonitor International's Microwaves in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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