Recent Study: Microwaves in Turkey
From its introduction to the Turkish market in 1990s, microwaves has been a relatively slowly growing category in Turkish consumer appliances market. The incompatibility of the use of microwave with Turkish culinary habits, widespread rumours regarding the harms of microwave technology, lack of space in conventional kitchens and most importantly Turkish consumers' lack of interest and knowledge about the practical uses of microwaves have been detrimental to this category's growth.
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