Boston, MA -- (SBWIRE) -- 08/21/2014 -- In 2013 there was no significant event or activity in polishes. The major reason is that polishes is regarded as a small category with not much profit. As a consequence, most manufacturers are not really willing to invest in marketing campaigns to promote these kinds of product. In addition, the category has been dominated by Kiwi and Pledge brands from SC Johnson & Son for a long time, which makes it almost impossible for any new brands to penetrate polishes.

Competitive Landscape:

SC Johnson & Son continued to lead the polishes competitive landscape with a dominant value share of 74% in 2013. In addition the company achieved the biggest value share growth gain in 2013 against 2012's performance. While its competitors invested little in any significant marketing campaigns in 2013, the giant corporation deployed various strategies such as 'Fashionable Policemen' on its Facebook fan page, new packaging designs for its Pledge products and continual distribution channel expansions. Given its perennial prestige in the category, these strategic campaigns really contributed to reinforcing its brand values, thus boosting sales greatly.

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Industry Prospects:

Over the forecast period, the polishes category is not expected to witness many changes. Its forecast period constant value CAGR is expected to increase by one percentage point from the review period constant value CAGR of 3%. As profits yielded from polishes are relatively smaller in comparison with other home care categories, the category is not likely to see new players. The dominant Pledge and Kiwi brands from SC Johnson & Son will be largely responsible for polishes' forecast period growth.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Polishes in Vietnam?
- What are the major brands in Vietnam?
- What are the future prospects for the polishes market?
- What are the key new product launches in the polishes market?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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