Recent Study: Polishes in Vietnam
In 2013 there was no significant event or activity in polishes. The major reason is that polishes is regarded as a small category with not much profit. As a consequence, most manufacturers are not really willing to invest in marketing campaigns to promote these kinds of product. In addition, the category has been dominated by Kiwi and Pledge brands from SC Johnson & Son for a long time, which makes it almost impossible for any new brands to penetrate polishes.
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