Boston, MA -- (SBWIRE) -- 12/26/2013 -- Revlon's eponymous brand is one of the most recognised labels globally. The company has established multinational presence, but remains heavily reliant on the mature and competitive US market. The company has managed to hold on and improve on its lip and nail categories but slow innovation pipeline has side-lined its eye and facial make-up business. Greater focus in these key categories as well as in emerging markets is necessary for the company to strengthen its position globally.

Euromonitor International's Revlon Inc in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

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Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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