Recent Study: Revlon Inc in Beauty and Personal Care (World)
Revlon's eponymous brand is one of the most recognised labels globally. The company has established multinational presence, but remains heavily reliant on the mature and competitive US market. The company has managed to hold on and improve on its lip and nail categories but slow innovation pipeline has side-lined its eye and facial make-up business. Greater focus in these key categories as well as in emerging markets is necessary for the company to strengthen its position globally.
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